Let's celebrate a circus called The Times of India

Saturday, February 5, 2011



The Times of India has started a contest named, "Let's celebrate a circus called India." I think they forgot to type "Times of" before "India." (The title has now been changed to "Let's celebrate a day in the life of India.") You can also participate by sharing original pictures, videos, jokes, etc. on this Facebook page.

I would like to take this opportunity to pay my tribute to the esteemed national daily.

I have a long association with The Times Group of publications, going back to the print edition of the paper, to Filmfare, to the Illustrated Weekly, to Dharmayug, to Parag days. Jab main chhota bachcha tha…I mean, when I was a school-going kid, we siblings used to fight like young Salman and Arbaaz in the movie Dabangg to get hold of the latest issue of any of these magazines.

Thus a few years ago when I got a personal computer and full-time Internet, my favorite pastime besides forwarding chain emails was to read news on the Times of India.

The electronic version is a thousand times better than the print edition. Let me tell you about my favorite hangouts on the TOI website besides the ultra-cool kaleidoscopic home page. This publication has helped me develop into a superior human being.

1. Life & Style and iDIVA have enormously raised my self-esteem by imparting wisdom on the important activities of modern life. I used to post interesting links from these sections on my friend’s Facebook wall until she asked me that if I was so much interested in that type of stuff, why I didn’t read Cosmopolitan.

“Baah!” I replied, “Who do you think I am? A voyeur, a whacko? I only read reputed national dailies.” That was the end of our friendship. I don’t share the stories with her anymore. Well, obviously, it’s her loss.



2. My next favorites are the Video and Photo galleries. In the age of Hulu, YouTube, Picasa, etc, the TOI provides me a charming old-world experience. I feel like I am living in the Stone Age. I spend hours watching the low-quality pictures, moving them up and down to read the captions and then clicking for the next picture, simultaneously closing an advertisement or two. They are my anchors in an otherwise fast life.



3. Thanks to the TOI, I have turned out one damned computer-savvy person. I know everything related to pop-up blockers and anti-virus software. Furthermore, the advertisements keep me up to date on a variety of products and TV shows. The best ones are those that cover the entire screen before I start reading an article, as if someone has thrown a surprise party for me.



4. Are you still stuck with the dull and phony Facebook groups? Come on, try exploring the dynamic and lively groups on itimes.


5. The fabulous Astrospeak page is “The first indian site based on vedic astrology.” I go there each morning to find out how many readers would discover my blog that day. Then I consult with the numerologists and the Tarot experts to find out the auspicious date and time to publish my next blog post. I have also bought an Eight Mukhi Rudraksh from the Astroshop for Rs 1401. Life has never been so good. Long live the Times of India!


(I don’t want to say this aloud, but the Consultants on the Astrospeak page look like poor relatives of Late Shri Mithilesh Kumar Srivastava, also known as Natwarlal.)

34 comments:

  1. Does TOI stand for 'Tabloid of India' (even though it looks like a broadsheet)?

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  2. Its TOIlet paper of India. I stopped visiting its website a year ago. I think by now, I have prevented at least 10 people from subscribing to this paper. And how did you forget to mention the great Nikhat Kazmi's movie reviews? :)

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  3. TOIlet paper of India indeed. I read the Life&Style section just for the sake of a few good laughs once in a while. Topics range from plain and boring 'Love thy neighbour' to '10 reasons why you should indulge in PDA' to subjects bordering on soft porn. :|
    And the website is #EPICFAIL.
    Hilarious post btw. Royal pwnage of TOI. :P Sharing it on twitter!

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  4. ROFL! That was sarcasm at its biting best. Loved it!!!!!!

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  5. I think they forgot to teach you how to take screenshots without distraction :)

    Anyway this is how you do it.

    when u press the printScreen key, keep the "Alt" key pressed. This will only capture the active window.

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  6. Thanks Giri for glorifying the times the (owner) Jain Group finds itself in, today.

    I have still not forgotten when the (news)paper carried a full eight-column banner interview of Robert Vadhra (Who is he?) just sometime back.

    It can publish anything, provided you pay the price... that can be anything... depends. Its marketing team catches up with the news source faster than its news reporters. [Obviously for asking/dealing... bol, bol, maar diya jaaye yaa chhor diya jaai.]

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  7. hahahaha, and I once installed TOI news reader, and checked back a few times. It's still there, maybe. Am not too sure.

    Nice read.


    Cheers,
    Blasphemous Aesthete

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  8. We can blame ToI but they publish based on what articles are clicked more as they are paid by advertisers accordingly. After Vineet Jain took oevr ToI he has become profit driven like any other corporate entity. Just see the nautanki of Filmfare awards night. They serve what majority wants. Isn't that mantra of so called and understood democracy and also quaterly profit growth driven corporate houses.

    Lack of serious readers or rather growth of internet junkies has led to this trend where people attention span has gone down. It has become boring to indulge into lengthy serious articles.

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  9. @Jayanth: Tabloids have better pictures and reports....
    @Ashish: Thanks for reminding....will go to read the latest review after I'm done answering here :-)
    @Sushant: Will you like it if it is named- Times of Incredible India?
    @Sammy: Yes, the website is Epic Fail...
    @CFS: Thanks! Your T-shirts are good too.
    @Pallavi: :-))
    @Harsh: What kind of a fried are you? Why didn't you give me that tip earlier :-/
    @Neeraj: True! You know the inside trading better than anyone of us. They save money even on a web designer.
    @Anshul: I still get my news from TOI along with other sources. On the net one should learn to differentiate between class and trash :-)
    @Rajesh: The same argument is given for the tabloid-style TV reporting and the trashy Bollywood movies... Indians can certainly do better!

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  10. What a post! Absolutely hilarious. :D

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  11. Please expect delivery of Blog ratna from the TOI group. They will of course consult their tarot experts to decide the auspicious date.

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  12. I think you're misunderstanding Times of India. Times of India is the only Newspaper in India that has it's priorities right: Topless pics first, other top stories later!

    http://gtoosphere.blogspot.com/2009/10/toi-doesnt-want-us-to-read-news.html

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  13. Hardliners and moderates should switch to "The Hindu"

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  14. Hail Sarcasm!
    see what an influence this paper has- even wen u r not in India this is what u look for online.
    Its an #epic success then. Isnt it?

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  15. Its more of a Tabloid now...Chatpata and Masaledar.Moving with the times.
    Superb post.

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  16. I remember once, being very glad to see my kids reading the newspaper with a lot of interest every morning until one day I heard them discuss (this was some years ago) how Liz Hurley was going to wear a Versace, lace sari for her wedding. Since it is not possible to buy the newspaper without all this colourful information, we had to change our newspaper.

    I once blogged about how the front page news in this newspaper was this,

    //Saif pips SRK in ad visibility race

    Stars stump cricketers in ad wars//

    :(

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  17. @Ajay: :-)
    @Purba: Waiting for Blog Ratna from TOI....:-)
    @g2: Nice knowing you!
    @Lalit: Yes...Hindu is many times better.
    @Arti: Ha ha ...true! TOI has just started an NRI section too, but NRIs want to read about India.
    @Alka: Yeah, chatpata masalaledar, but with third rate masala.
    @IHM: If we stop kids from reading they find other channels. Some guidance is always necessary, though.
    @Anonymous: Thanks :-)
    @Shailesh: Sure it rocks for many...that's why TOI doesn't see any point in improving.

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  18. I agree Giribala... my one thought was they'd grow up believing what they were reading was 'News'.

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  19. @IHM: Yes, in their formative years guidance is absolutely necessary. Later on they learn to discriminate and choose on their own....and then we don't even know what they are surfing.

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  20. Over the years TOI and others dailies lost their credibilty, see the news they publish. Still newspapers like Indian Express and Pioneer are fighting it all alone. Congo to them.

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  21. Very well written piece. I am also a victim on incessant advertisement bombardments and diminishing quality of content. I even tried writing to the editors and webmasters of TOI several times. In the end, just switched to another website.

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  22. Hi GJ,
    the blogs and comments portion are not to be missed at all! Not only informative, but also quite evocative; as well as an eye-opener on the infinite strains of English, that has been cultured on the subcontinent.

    Truly a real representation of our modern multitudes, a shining showcase of our sensibilities. If one does not go there, one risks losing contact with the times, in India.

    Thank you for bringing it out to those who don't know what they miss. I propose your name for the Pravasi Bharatiya Nari Ratna award.

    regards
    PS

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  23. @Amardeep: Thanks! Same here, but I still check the news at TOI.
    @Pustervik Humous: Your kind words are greater than any award :-)

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  24. "simultaneously closing an ad or two" HAHAHAHA, hilariously written. I've stopped reading TOI but I know it's my loss.

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  25. Can you believe it costs Rs. 30 to print a day's TOI that runs into about 30 pages + Bangalore Mirror (in Bangalore)! But, you pay only Rs. 3 for that paper! Each day's paper weighs about 300-400gms. You can recycle the paper at Rs. 8/kg which means, you basically get it for free as you would get back your Rs. 3 spent on it. If you get this paper everyday at home, children will attain puberty early at the age of 8!

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  26. @Neeraj: Thanks :-)
    @Satish: That's a good lesson in economics. If you know how find useful information without wasting your time, it's worthwhile!

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  27. :) Sattire at its best! TOI has recently started making in-roads here. TOI's discounted rates lure the bored metro train commuters. And I should add, my metro train commute is now more interesting, thanks to their outrageous "news" articles.

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  28. @Iniyaal: Thanks! Enjoy your train ride :-)

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  29. Superb!
    But I would like to ask here - do you have any idea why Pritish Nandy is writing in Bombay Times?

    You should write one on Mumbai Mirror too!

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  30. Enjoyed your humor Giribala...
    IHM directed me here and i read many of your posts today.
    Just one word ...wonderful !!!

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  31. @Smrithi: Thanks! I have to investigate to find an answer for you!!

    Thanks Sangeeta!! I am happy you enjoyed reading :-)

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  32. It was a nice read :D

    Now, think of 'Mumbai mirror' (published in Mumbai, don't know more) which is actually of the size of a tabloid ;-)

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    1. Thanks!! I think Mumbai Mirror is a tabloid :-)

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